What People are Saying About Joanne Spataro

Joanna Kleinman, L.C.S.W. and Emily Golden, A.C.C. of  Dethroning Your Inner Critic

“Joanne was a pleasure to work with.  In writing both our newsletters and blogs, she took the time to capture our voice, and understand our concepts and methodology.  Her writing was fun, engaging and creative. She was able to articulate our ideas in a way that communicated our personalities to our audience.  She is extremely talented, and was able to run with our words to create blogs and newsletters that were inspiring and captured people’s interest.  I would highly recommend her for her creativity, professionalism and dedication to her clients.”

Rajul Punjabi, Wellness Editor of Tonic (Vice)

“Joanne is a pleasure to work with. As a writer, she’s professional and her ideas are original. She approaches various topics with intellectual curiosity and articulates what she finds in an accessible and engaging way. She thoughtfully represents marginalized groups in her work. The pieces she writes for our team are colorful, well-researched, and as a bonus—funny. They represent the type of journalism that’s crucial in this political climate. We value her perspective as well as her tenacity.”

Jenn Shull, The Bold Thing

“Oh, my goodness…where do I begin?!? I love to write, but I love being with people more, which made writing begin to feel like just another to-do. I had been following another coach’s newsletter for quite some time, and when I found out Joanne began writing for her, I was amazed that I couldn’t even tell a change in writers — this is what makes Joanne SO ah-mazing! She takes the time to listen to you and capture your essence. Because she’s a professional writer, she comes up with all kinds of words, phrases, etc that I would never think to, and that gives my newsletter a continuously fresh feel. She’s also willing to partner with you in whatever way will be the truest expression of you and your business. I can’t recommend Joanne highly enough!”  

Angela Lynch, Style Closet Life

“Joanne understood the direction I wanted to go with my website copy, evoking the emotion that I have been trying to put my finger on for months!”

Amy George, Owner of By George Communications


“Sometimes even writers need other writers to help them get unstuck. That’s what Joanne did for me. She knew that as the owner of a public relations and communications firm I needed to showcase my own thought leadership, not just that of my clients. She encouraged me to start a newsletter at a time when it just seemed too overwhelming to tackle on my own. Joanne created my monthly newsletter and wrote a few installments herself. She also provided me with the tips and tricks I needed to keep it going on my own. I’m grateful to Joanne for her newsletter vision and witty one-liners that always made me smile.”

Mike Wall, Founder of Epic Notion

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“Everyone is a writer these days. Just go online and try to keep up with the tidal wave of posts, comments, blogs, and terribly boring content. With this much noise online it can be difficult to stand out. When we need something creative that will emerge above the sea of average content we turn to Joanne. Joanne always brings personality and a unique approach to her writing. She has a natural gift of creating original content that demands attention and makes an impact. Stop drowning and let Joanne throw you a life preserver.”

Sarah Olin, Founder of Luscious Mother Coaching for Moms

Sarah and Mirabelle Momsday

“Joanne is an absolute gift. She has completely changed the way I connect and communicate with my community. She has taken over my newsletter (which was already good) and turned it into something fantastic. She supports me with business strategy, looking at the big picture and paying attention to what my audience, clients and future clients want and need. She is efficient, a total professional and makes you sound and look better than you ever have. I could not recommend anyone more highly!”

Wendy Petricoff, Founder of Charlotte Parenting Solutions

“She’s the best! Love how she can take on your voice and make your message sing. Plus she holds you accountable and keeps you on track.”

Amy Williams, Founder of Amy Williams Wellness

“Joanne gave me great insight into my product’s main character Wanda Petunia. Her idea was super insightful and helped me refine my brand focus in a way that aligned with my mission!”

Katie Coleman |CharlotteFive Lead Content Editor | Magazines Digital Editor

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“Working with Joanne is a breeze. She has no issue juggling multiple clients and projects at the same time and doesn’t miss deadline. She injects personality into copy, while staying on-brand for each piece. On our product geared toward millennials, Joanne’s articles consistently draw interest from readers, leading to turnover for our advertisers. With Joanne I know she’ll get the job done and it will be done well.”

Trish Saemann, GoBeyond SEO


“Finding strong writers is not an easy feat.  We have used Upwork and several other freelance sites to find writers.  Many of those writers were either poor quality or far too expensive.  Joanne is an excellent writer who listens carefully to the needs of her clients.  I found her price point to be fair and we appreciated her willingness to be flexible.  What’s more, her personality is genuine and comfortable.  We found working with her to be a true pleasure. I’d recommend her work without reservation.”